Mort Sugarhill, the founder of construction giant FaceBuilding, spoke extensively for the first time about the different level of privacy that people now expect from their homes and domiciles. Being interviewed in front of a live audience by the legendary Mick Herringbone, he revealed his new philosophy on open building in communities.

“Over the last couple of years, social norms have been changing. People are sharing more than ever, and we are simply following that trend,” Sugarhill explained.

The company began to make these changes in December of last year. The company used to install curtains and walls by default, but now often leaves entire sections open in new buildings and has even retrogutted many of its older homes. The changes have revealed to the public all manner of once-private items including family photos, birth certificates, and embarrassing wall posters. The company offers to reinstall walls and cover windows, but only does so at the specific request of the owner.

All of these changes were made without the consent of the owners, which has led some to criticize FaceBuilding and its history of disrespecting the rights of homeowners.

Jen Gabriel of San Mateo is one such member of the the group that owns FaceBuilding homes we happened to profile. “I took a little vacation time and came back to see that the entire front of my house was gone! Suddenly everyone could see the pictures that my friends and took while we were out partying and dressed kinda slutty! All kinds of random people were writing stuff on my walls and requesting to be my friend – it was horrible!” she wrote in a note to her friends that we found on her kitchen table.

“Other companies would be too timid to innovate as much as we do – they wouldn’t go knock down walls and remove roofs from 350 million existing houses. But we are always trying to improve and keep up with the latest styles,” added Sugarhill. And he vowed that FaceBuilding would continue to innovate, noting that a possible direction for the company would be selling new ‘virtual’ buildings with no walls whatsoever.